Summary
When our own company made the brand transformation from Echo Memoirs to ECHO Storytelling Agency, we wanted to launch it in a way that spoke to our company purpose: helping people deepen their relationships with the people that matter the most. So we deployed our new Oscar-nominated Chief of Film to make us a brand story video in time for Father’s Day. In less than a week, it had been viewed over a million times on YouTube, and our founder and CEO was interviewed and featured in over 25 newspapers, online stories and on TV newscasts around the world.
The kids were given a single question to ask their fathers: “Dad, what about me makes you proud?” The result is genuine, heartwarming and beautiful.
Buzzfeed, Inc.
Viral news and media outlet
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