Summary
In 2007, lululemon athletica was growing FAST (a happy problem). To keep up with growth and foster a strong, one-of-a-kind company culture, lululemon’s founder Chip Wilson turned to storytelling. Here is how we crafted a custom culture book that would help the yoga apparel brand accelerate employee onboarding and earn investors’ trust.
Culture is such a critical part of lululemon and this book captures it so well. It’s been a huge hit amongst our staff, who now feel even more connected to our story.
Chip Wilson
Founder, lululemon
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