Our team

Krista Zerbin

Creative Lead, Photo

With over a decade of experience as a professional photographer, Krista has built a diverse portfolio creating custom content for clients across industries. An internationally licensed landscape photographer with work featured on prominent travel media platforms, Krista is dedicated to capturing the beauty and emotion of both natural and human stories. This passion brought her to Echo, where she has led the image approach on over 20 books, crafting compelling visual narratives that resonate with audiences. A habitual dabbler, Krista’s work extends beyond photography, exploring expression and human experience through design, fine art, and music, snagging herself a Juno nomination as a songwriter (2024).

Six-word memoir

Went places, saw things, made stuff.

Favourite book

Cloud Cuckoo Land by Anthony Doerr

Deepest fear

Unrealized potential.

What's your story?