Cathy Smith

Design Director

Cathy has spent over 30 years in design, starting out in ad agencies, navigating the freelance hustle, and co-partnering a design firm before landing at Echo, where she spent the last 15 years working on nearly 100 books. Along the way, she’s picked up some awards (and a lot of coffee habits). As design director, Cathy enjoys the challenge of helping guide an extremely talented design team to bring client stories to life visually in unique and interesting ways. Arriving at a design solution that feels just right for the client and the story never gets old.

Six-word memoir

She said with a wry smile.

Favourite book

Into Thin Air by Jon Krakauer

Deepest fear

Revealing my deepest fear

What's your story?