Ali has been working in writing and publishing in some capacity for the better part of her 25-year career. With stints at academic publishers and trade publishers, associations, non-profits and online magazines, being steeped in storytelling and all the mechanics behind it has always driven her. When she landed at ECHO in 2017, she stepped into a management role working closely with the clients whose stories ECHO helps to tell, and, internally, with ECHO’s dynamic and talented team to bring those stories to life and help everyone feel and do their best at work.