How Dollar Shave Club Used Brand Story To Get to $1 Billion
The internet is abuzz with the news that Unilever, a company that had no previous stake in the retail shaving business, has bought startup Dollar Shave Club for an eye-popping $1 billion. Dollar Shave Club burst onto the retail market in 2012 with this hilarious brand video that explained their premise and took direct aim … Continue reading How Dollar Shave Club Used Brand Story To Get to $1 Billion
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