The Bennett Jones team absolutely loved their finished book, which they’ve dubbed “a work of art.” In getting there, though, this project went through its own trials and tribulations. Even so, throughout its gestation, our approach remained the same: getting things done right and on time. That’s what we call creative rigour. 

Because this was one of our early-pandemic projects, photo collection (from offices in Vancouver, Calgary, Edmonton, and Toronto) was a challenge. To navigate this critical phase, and in the iterative spirit of ECHO, we reshaped the initial design and image discovery process to ensure we were equipped with the best-quality assets to populate the book. In fact, we continue to adapt our systems to enrich our storytelling while empowering our clients. 

Our second lesson was in agility as we were reminded, once again, that it takes many parties and moving parts to build a book. In the world of book making, it is important to expect the unexpected and establish contingency plans in the face of forces beyond our control. 

And what forces there were. From printing mishaps to shipping delays, the challenges kept coming. What got us through was always, always, communication and empathy. In the end, this project was a humbling reminder to share our vulnerability with our collaborators, whether they are clients, partners, or colleagues. Here’s to more problem solving in the pursuit of a shared goal, and more success stories.