We kicked-off with our “story hive” process to ignite as many creative ideas as possible in a short timeframe. The winning concept was a layered narrative and layout evocative of a magazine, rich with stories of bear sightings, fascinating historical factoids, unique guest experiences, fun infographics and jaw-dropping scenery. We knew a successful book would have to be a meaningful memento of a guest’s trip, delight them with new information and evoke the experience so richly that a guest’s friends back home would flip through the book and be inspired to book their own trip.