Bayshore Hotel, BC ferries, McDonald’s, several airlines … René Fluri has had a hand at feeding nearly everyone in Canada. When Echo’s founder, Samantha Reynolds, met Fluri in 2015, he told her how he had been thinking about a book for some time, but it never took flight, so he discarded boxes worth of materials, including letters from lawyers and other business documents. Now, wanting to share his story more widely, he was keen on revisiting a book. But with pieces missing from the puzzle, we needed to get creative in unearthing the baker’s past and his family’s history, and within it, find the challenges, drama, and moments of risk that would hook in an audience unfamiliar with the man behind the magic.