When acquiring stakeholder buy-in, data is everything. With the help of a detailed materiality assessment process, Mercer found a way to engage stakeholders to determine how important specific environmental, economic, and social issues are to them. These insights helped us design a unique report that conveyed the Mercer Way – who the company is at its core. Alongside the numbers, we were able to interview stakeholders inside the company and in the communities where they work to tell the stories behind the figures. Along the way, we also saw an opportunity to cement Mercer’s brand story – one of sustainability across everything they do, from manufacturing to hiring to community engagement and beyond.