Challenge
Building a powerful storytelling culture at Lundbeck Canada
Here’s a truth we often lead with: many of our peers may be secretly anxious about their storytelling ability. It is an important skill, and while it may seem daunting, the good news is that with a few simple tools and the drive to foster stronger workplace connections, it can be learned by anyone. And when embraced by all the players of a company, imagine the ways it can be used to spread their unique and remarkable story across the board.
As Lundbeck Canada prepared for their team retreat in Whistler B.C on September 13, 2023, leadership saw this event as the perfect opportunity to align their team of 150 or so around a consistent and current Lundbeck story. As a community of specialists fiercely dedicated to restoring brain health, how could they inspire each other to find their personal connection to their brand story, and then equip them with new skills so they can share that story with their stakeholders in an authentic, impactful, and memorable way?
Solution
2 hours to deliver purposeful and positive stories to reinforce the bigger Lundbeck picture
In our book, the best way to get a brand story in motion is with an engaging workshop. And there’s no better time to do that than at your next company retreat. Not only does it offer trainees an interactive learning experience that meets them where they’re at, it gives them a chance to bond with their colleagues, engage in safe and structured vulnerability, and hone new skills to concretely help them at work every single day.
With only one month until their retreat, we rushed to Lundbeck’s aid and devised a guided in-person workshop that would help their employees:
1. Understand the emotional impact and strategic power of storytelling.
2. Learn and apply a 3-step narrative framework for powerful storytelling.
3. Recognize how everyone at Lundbeck, no matter what role they play, can use stories to positively impact their own success and the success of the company.
4. Be able to share an authentic, compelling, and strategically purposeful story that is inspired by their personal connection to Lundbeck’s brand story.
Result
Jumpstarting dormant storytelling muscles
Facilitated by one of our dedicated storytelling trainers, we led a 2-hour workshop, supported with helpful resources, where we shared elements of a compelling and authentic story and got participants practicing in small groups with their peers. By the end of the session, they will all have jump started a storytelling muscle that they can continue to flex and build on in their daily work.
One more cool thing...
Stories that wowed the room
Okay, we’re often guilty of a little subterfuge in our training, and sometimes the game just needs a ringer (or two). There’s nothing we love more than seeing participants’ faces light up when one of their own stands up and delivers a truly memorable and moving story in 2 minutes or less. It’s a powerful proof moment – so crucial that for Lundbeck we decided to salt the deck and pre-train two of the participants for just such a bravura performance. Sure enough, when the time came, the two staff shared personal and relevant stories that wowed the room and resolved everyone to dig deep and meet the mark. There’s nothing wrong with a little healthy competition!
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