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BACKSTORY

Challenge

Harnessing the power of story to unify a high-impact global business and bring their values into action

In 2021, GHD discovered ECHO and our storytelling training service. They needed a way to give employees from their divisions in the Americas, EMEA, and Asia-Pacific regions the practical skills to foster culture, connect both internally and externally, and be able to do so remotely. Enter a big opportunity, and a few challenges…

Discovery. We needed to get to the root of what GHD wanted their staff to take away from their learnings, and find a way to deliver engaging and valuable material professionally. We had the chance to interview leadership around the world, which helped us to tailor the curriculum and learning  materials, identifying what success would look like in the end.

Night or day. With staff members spanning most of the world’s time zones, we needed to determine the best and most convenient schedules to suit 577 participants from every global group. For the facilitating team, that meant either very early mornings or late evenings. The coffee bill was impressive!

Technicalities. We believe in the power of peer learning and interactive collaboration, but those can be more challenging in a virtual space. There was a lot of tinkering with polls, inline chat, and breakout rooms before we found the optimal mix.

Solution

Vulnerability is rocket fuel

After holding several insightful discovery calls with the GHD executive team, we uncovered specific stories about the impact GHD has had on communities around the world, and about how deep listening and long-term relationships have profoundly affected how GHD principals do business. This was gold for leadership, who wanted to challenge staff to learn how to bring human-scale sharing and empathy to their data-driven days. We shared the stories we’d heard, and challenged all participants to find their own stories that demonstrated the GHD way(s) to:

Build culture. Language drives behaviour, so the goal for participants was to be deliberate and aligned in how they talk about the work and its challenges and benefits.

Connect internally and externally. By telling stories, participants would overcome silo thinking and naturally integrated systems that might otherwise be falsely separated.

Foster emotion. Participants — many of them left-brain engineers with a healthy fear of storytelling — needed to realize that data is not enough, relying instead on storytelling to establish empathy and to deepen trust.

We developed a four-hour workshop that challenged participants to build stories to deepen relationships with clients, each other, and the work they were doing in communities around the world. We hosted 23 workshops with roughly 25 participants in each. In addition to our lead instructor, a facilitator moderated chat rooms, took attendance, and supported the trainer in the delivery of the curriculum, and a virtual producer set up, tested, problem-solved, answered technical questions from participants, and oversaw the recording of each session. To top it off, we built varied and comprehensive multimedia resources and deliverables, including a:

Self-paced video lesson tailored to the GHD audience, in advance of the virtual workshop. The video included (and prepared viewers for) a written homework assignment due directly to GHD before the workshop

Practice activity assignment, to be completed by participants in advance

Draft of the workshop curriculum prior to the first workshop for client feedback

Visual aids (imagery, slides)

Branded handbook

Result

Participants were engaged and “frankly pretty jazzed”

After the workshops, our lead instructor, James Curtis, hosted hour-long “virtual cafés” to allow participants to ask questions, receive personalized coaching, and get follow-up support. He was delighted by the degree of participation and risk-taking across the sessions. “There was a great level of engagement,” he says, “with participants asking questions and sharing comments or personal experiences, especially in the small-group work. The feedback and ideas shared in the breakout rooms were thoughtful, helpful, and constructive.”

It wasn’t all smooth sailing, though. “Leaders at GHD are not shy about sharing contrary views or asking pointed questions. I always encourage frank and open discussion, which can make a session more real and potentially impactful — especially if I can respond supportively with perhaps a new idea or a suggestion that ties in to the learning objectives,” he notes. Happily, those notes landed well. “The participants were engaged and frankly pretty jazzed about the possibilities of adding short stories to various scenarios in their daily work at GHD. It was rewarding to see the evolution of their thinking, even in a four-hour workshop, and I’m confident that they will both work on their own stories and promote the idea of a more authentic, human approach within their teams.

One more cool thing...

Refreshing GHD’s About Us webpage

The masterclass was successful, met with positive reception, and above all, we had already been steeped in GHD’s culture and history, so to emphasize the human scale of their work, the company asked us to rewrite the About Us page on their website.

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