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Arcteryx Genesis

Summary

Arc’teryx had 2,400 retail locations worldwide, a culturally iconic brand championed by outdoor enthusiasts on every continent, and a passionate team of problem-solvers whose spirit of “Leave It Better” infuses everything they do. They just needed help proving all that quickly and memorably through stories to newly onboarded employees, and we were stoked to help.

You brought true storytelling genius to this quest. You grasped our culture right away and understood exactly how to help us find our authentic story. Your insights were invaluable and your focus and energy contagious.

Drummond Lawson

Chair of Global Culture Committee, Arc’teryx

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