Storytelling and history are not the same

What you did is only interesting to people if they know why you did it. We have spent over a quarter century creating commemorative books, personal memoirs, and storytelling training programs, and it is this core belief that underpins the success of all our work.

Company stories

Our corporate history books are more than just a tribute to the past. We turn your story into a powerful strategic tool to help onboard new employees, deepen customer loyalty, amplify employee pride, build trust with acquisition targets, and attract the best talent.

Personal legacy

We specialize in family and personal narratives of resilience, courage and entrepreneurial grit. We capture all your precious memories in a beautiful and compelling book that also serves as a “values roadmap” for the next generations to guide their own paths of meaning and success.

Storytelling training

We customize our virtual and in-person workshops with case studies from your company so that your employees, leaders and sales teams skill-up fast and leave with new storytelling confidence they can apply immediately. Bonus: they’ll bond with their colleagues and have a ton of fun.

Our philosophy

What we believe about storytelling

Storytelling and history are not the same.

Facts and dates are important. But without emotion it’s not a story; it’s just a very long CV.

A beginning has only one job: to hook your audience and make them want to read or watch more.

“Paradise on a Sunday afternoon sounds great, but it sure is boring on film.” — director Nils Malmros

It’s not easier to be brief, but for your busy audience it’s almost always the right thing to do.

If you insist you’ve never stumbled, nobody will believe you anyway.

The right details are what distinguish a memorable story from a forgettable one.

People who believe and tell the same stories are bonded by common values.

Storytelling rules work because they stimulate, not stifle, creativity.

People are interested in what you did, but they are riveted by why you did it.

Our storytelling work

Who said a corporate report can’t be a great read?

Company stories
forestry

Mercer International

Sustainability report

Warning: you’ll need a hanky for the first chapter of this moving company history

Company stories
public safety

Mine Safety Appliances

Centennial book

Equipping tech entrepreneurs with storytelling skills to beat the competition

Storytelling training
technology

Microsoft

Storytelling-for-sales workshop

How a fourth-generation pastry chef built a bakery empire

Personal legacy
food manufacturing

René Fluri

Personal memoir

Who said a corporate report can’t be a great read?

Company stories
forestry

Mercer International

Sustainability report

Warning: you’ll need a hanky for the first chapter of this moving company history

Company stories
public safety

Mine Safety Appliances

Centennial book

Equipping tech entrepreneurs with storytelling skills to beat the competition

Storytelling training
technology

Microsoft

Storytelling-for-sales workshop

How a fourth-generation pastry chef built a bakery empire

Personal legacy
food manufacturing

René Fluri

Personal memoir

You brought true storytelling genius to this quest. You grasped our culture right away and understood exactly how to help us find our authentic story. Your insights were invaluable and your focus and energy contagious.

I finished reading the book in one fell swoop last night. I really, really enjoyed reading it. For guys like me, it was a GREAT road map and great insight that I will utilize. Thank you for getting it written.

I was incredibly touched when I received my book. I’ve never seen anything like it. You guys do tremendous work, kiddo.

We knew we wanted to teach storytelling training but we didn’t know how; you solved that problem for us. We will be able to scale this important curriculum to entrepreneurs around the world. Your attention to detail and customized approach resulted in a great fit in our short timeframe. Thank you!